p.p2 hardest is to understand the unarticulated needs of

p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px ‘Helvetica Neue Light’; color: #cf232b; -webkit-text-stroke: #cf232b; min-height: 13.0px}
p.p3 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px ‘Helvetica Neue’; -webkit-text-stroke: #000000; min-height: 12.0px}
p.p4 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px ‘Helvetica Neue’; -webkit-text-stroke: #000000}
p.p5 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px ‘Helvetica Neue Light’; -webkit-text-stroke: #000000}
li.li1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px ‘Helvetica Neue Light’; color: #cf232b; -webkit-text-stroke: #cf232b}
span.s1 {font: 12.0px Helvetica; color: #000000; -webkit-text-stroke: 0px #000000}
span.s2 {font: 11.0px ‘Helvetica Neue’; font-kerning: none}
span.s3 {font-kerning: none}
span.s4 {font: 12.0px Helvetica; color: #000000}

Behavioral: It is all about understandability, usability and physically feel. When designing for the behavioral level, the hardest is to understand the unarticulated needs of the user, because they don’t know what they need. Observation is the appropriate type of research for this situation, instead of focus groups, questionnaires or surveys which rely too much on the user opinion.

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!


order now

Reflective: There is nothing practical or biological about this level. Attractiveness is too visceral, beauty is too reflective. Beauty comes from conscious, it looks below the surface. The overall impact of a product comes from reflection, that is why customer relationship plays a major role in the reflective level.

4. Fun and games
When designing a product or creating a campaign it can go viral and grow very fast. But as fast as the attention can rise it can decrease.  Therefore the goal is to keep up the interest and longtime interest. Like in music, literature, and art, through the depth and richness of the things. That way, it is possible to perceive something different from each experience. Products that give joy over the time usually follow these 3 steps: Enticement (make an emotional promise), Relationship (continually fulfill the promise) and fulfillment (end the experience in a memorable way).